Although most massage therapists are driven by their desire to heal, it's important not to overlook the business side of things. While it may not be your main motivation, it's essential to running a successful wellness business. Just like a body can't function properly with injuries, a wellness business can't thrive without proper attention to finances, marketing, and other operational matters.
Developing basic business skills and knowledge doesn't just complement your massage abilities; it also helps you become a well-rounded therapist. By focusing on these fundamental business aspects, you can ensure the long-term success of your studio.
The Business Mindset
Unfortunately, simply completing a massage therapy course and learning about essential oils and therapeutic techniques is not enough to succeed in business. Prioritising your company can have unexpected advantages.
It's important to approach your business as an entrepreneur first and a massage therapist second. Every decision for your studio should be based on a business perspective. What will provide the most value for your clients while also delivering the best return on investment for you? There may be choices you would make as a massage therapist that may not be the best business decision.
As an example, a therapist who deeply cares about their clients may provide free services in response to an emotional story shared by the client during a session of treatment. However, a therapist who prioritizes business may seek alternative ways to show their care for the client, such as offering a discount or providing a complimentary home treatment plan. In either case, the therapist can provide support, but the business-focused therapist takes into account both the client's needs and the financial health of their studio. Striking this balance is crucial for ensuring a thriving business and the ability to continue helping clients.
Goals and Priorities
Have you considered setting goals for your studio? Writing them down can be a helpful way to keep track of them. It's important to not only focus on providing excellent care for your clients but also on taking care of yourself. Including goals like "I want to take 3 days off per week" or
"I want to earn more than last year" is responsible, not selfish. Prioritising your health and well-being will ultimately benefit your clients and your business.
It's important to prioritise self-care, even if you love your work. Your business objectives should include enough security and flexibility for appropriate self-care. Setting specific earnings goals can help you maintain a reliable budget and be able to plan for the future. These practices contribute to your overall wellness and ensure that you can keep going. Consider setting specific targets for how much you want to earn and how much time you need to recharge each year before returning to work.
Discover Your Entrepreneurial Drive within Yourself
For those who are natural healers, the idea of focusing on profit can be uncomfortable. Many massage therapists prioritise the comfort of their clients and worry about losing long-term clients if they raise their rates or move to a nicer location. While these are valid concerns, it's important not to let them hinder business growth.
Successful entrepreneurs prioritise practicality and carefully manage financials, including product costs, operational expenses, and their own salaries. While this approach can be challenging, it is crucial for running a healthy business.
Being business-minded does not have to conflict with other values. In fact, success can provide the means to give without sacrificing personal well-being. Additionally, maintaining a loyal client base is essential for business growth, and word-of-mouth referrals are especially effective in the massage therapy industry.
Don't be overwhelmed by the idea of entrepreneurship. If you are already successfully supporting yourself as a massage therapist, you have already developed entrepreneurial skills. Simply focusing more on the practical aspects of business can help ensure long-term success.
Get help along the way and elevate your business with Luxe Amore Studio founder Megan. Find a convenient time slot for you HERE